Dental Marketing 101: A Beginner’s Guide To SEO For Dentists
Our partner VivioSites has created a Local SEO 101 guide for dentists. Read below for more!
A Complete Guide To SEO For Dentists
Are you searching for a way to improve local SEO on your practice’s website?
Local search engine optimization (SEO) can help make the difference between being found by a potential new client or not.
According to Google, 50 percent of consumers that performed a local search on their mobile phone visited a store within a day. Simply put, a potential client searching for a dental practice in your area must be able to find your website.
But how can you ensure you are doing the right things to lead them in the right direction?
Read on to learn about SEO for dentists and what you can do to make your website stand out!
Write a Blog
A great way to improve dentist search engine optimization is to write regular blog posts. Blog posts are a way for you to increase the number of indexed pages on your website.
Indexed pages are pages that are found by a search engine’s crawler program for use in its results pages.
These posts should be written toward your target market and in a way that resonates with them. For example, if your practice is built around dental services to children or the elderly, this has an impact on the topics you write about.
You should choose topics that are relevant and trending in your industry. This way, what you are writing will be timely and useful to a potential client that reads them.
Use Video Content
Video content can also be an effective way for you to improve your dental website SEO. High-quality videos and images are a good way for you to break up boring blocks of text. It also helps bring the topic you are writing about to life.
Video content also serves an important role on the internet now and into the future. According to a Cisco study, 82 percent of internet traffic will be made of video content by the year 2021!
Video can also be a unique way for you to give a potential client a closer look at your practice. For example, you can post videos that give someone a tour of your office to give them a better feel for what to expect during a visit.
Promotion Through Social Media
You can improve your dentist SEO marketing by promoting your business through social media.
Your dental practice should set up a Facebook business page to take advantage of the wide reach of the platform in your area. The business page allows you to input important information like your physical address, phone number, and hours of operation.
It also gives you a valuable opportunity to interact with your clients and allow them to rate your business. You can even use it to share your blog posts with Facebook users that follow your business!
Wrapping Up: Benefit From Local SEO For Dentists
Local SEO for dentists can be a great way to make your practice stand out from the competition.
You have probably spent a lot of time establishing your business and building an office to serve your client’s needs. But in today’s digital age, the internet footprint of your practice has an important purpose.
By taking advantage of these tips, you can maximize the benefits of your website.
Are you interested in learning more about how to grow your practice?
Check out our blog post on ‘How the Diversification of Your Dental Practice Can Help Expand Your Digital Reach’!