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A Painless Guide to Dental Facebook Marketing

Posted by on October 9, 2018 in Dental Supply

A special thanks to our partner VivioSites for writing this fantastic blog post for us. Read on to learn more. A Painless Guide to Dental Facebook Marketing Dentists can no longer rely on word of mouth alone to attract new clients. You need to put your business in front of your patients. In 2018, they’re hanging out on Facebook. Click here to learn how to market to new dental patients on Facebook. Americans now use their smartphones and tablets for 5 hours every day. They’re not just making phone calls, checking the weather, and playing games. Over half of that time gets spent on messaging and, of course, social media applications. The most popular social media platform in 2018 is by far Facebook. In fact, the Facebook mobile app gets over 164 million unique visits in the US each month, which is more than Twitter, Snapchat, and Reddit combined. Looking to get the most out of social media for dentists? Read on to find out why dental Facebook marketing is a whole lot easier than pulling teeth. Publishing Content on a Dentist Facebook Page There are many benefits to dental social media marketing. These include more patients and improved brand recognition. But you’ll have trouble getting anything out of it if you don’t know what you’re doing. Here’s how you can take advantage of everything Facebook marketing has to offer. What Are Some Creative Facebook Post Ideas for Dentists? For starters, you can present fun questions related to teeth and give readers two options. Tell them to like if they agree with option A or comment if they agree with option B. Myth busting posts, inspirational quotes, and discount promotions are a few other ideas you can go with. But if you want to show off your human side, try giving people a live tour of your dental offices with Facebook Live. What’s the Ideal Time to Post Content? Research shows it’s between 1 PM and 3 PM on Thursdays and Fridays. But you’ll likely have to find out on your own by looking at when you see the...

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What was your vision of dentistry as a dental student?

Posted by on July 26, 2018 in Dental Supply

The following Op-Ed first appeared in the July 2018 issue of Dental Economics. Mustafa Shah-Khan, DDS In 2002, I graduated from the University of North Carolina School of Dentistry. As with most dental schools, the first year I spent there was consumed with a solid year of didactic course work. It was followed by a progression of didactic and clinical instruction that made me minimally clinically competent to take on the world as a dentist. As dental students, we all had various reasons for selecting dentistry as a profession. We each had a vision for what our career would look like. Being the child of two medical doctors, my reason for choosing dentistry was to serve as a health-care provider while having greater control of my lifestyle. I was also attracted to the entrepreneurial aspect of dentistry and the prospect of operating my own small business. For me, this meant that my vision was to be an independent dental practitioner and operate my own fee-for-service practice. Fast forward 16 years to 2018, and I am fortunate to have achieved this goal. I practice in what was regarded as “the holy grail” of dentistry when I was in school. I am a fee-for-service, solo practitioner in a metropolitan location. When I was in school, this is what the majority of my classmates wanted. Even when I entered the workforce, most of the jobs were in fee-for-service practices. This allowed my generation of practitioners to learn how to practice dentistry and operate practices without being dictated to by insurance companies. Today, dentistry is very different. According to one estimate, only 5% to 10% of dental practices are truly fee-for-service.1 Insurance penetration has risen, and the percentage of doctors participating in at least one plan has grown to 90%–95%. 1 The landscape of our profession has changed and is continuing to change. Dentistry previously experienced slow change that could be viewed as evolutionary. Now we are seeing rapid changes in clinical techniques, technology, and practice operations. These changes are more revolutionary than evolutionary. A revolutionary change is not a negative occurrence, but...

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Posted by on May 2, 2018 in Dental Supply

Our partner Apex Reimbursement Specialists is hosting a fabulous and FREE coding webinar for Synergy members: Wednesday, May 9, 2018 1:00 pm | Eastern Daylight Time (New York, GMT-04:00) | 1 hr The presenter is Dr. Wayne Silverman and more information about him is below. The webinar will cover: CDT coding for preventive, diagnostic and restorative; CDT coding for crowns, build-ups, endodontics and periodontics; and CDT coding for impants, oral surgery and miscellaneous services. MORE INFORMATION >> REGISTER NOW >> ————————— About Apex: Apex is a PPO Portfolio & Revenue Management firm handling negotiation, credentialing, UCR Fee Analysis, and Coding services to dental groups and practices. Its mission is to manage processes and increase your bottom line, thereby enabling its clients to focus on their practice and provide quality driven healthcare Synergy members receive a discount of up to 20%! ————————— About Wayne Silverman: A graduate of the University of Maryland, Baltimore College of Dental Surgery, Dr. Silverman maintains a private practice in Hanover, PA. He is a certified dental consultant through the American Association of Dental Consultants, and is on the Board of Directors. A Fellow of the Academy of General Dentistry, Dr. Silverman is also a clinical instructor, Dean’s Faculty, at the University of Maryland, School of Dentistry. Currently, Dr. Silverman serves as the Dental Director at Dominion National, a dental benefits company based in Virginia and serves as Apex Reimbursement Specialists Director of Coding &...

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Why Buy Direct from Komet USA*

Posted by on March 1, 2018 in Dental Supply

Feb. 16, 2018 – Komet USA has a reputation for developing high-quality dental burs, there is no doubt about that. What many may not realize, however, is that we attribute the consistency of our dental burs’ quality to the fact that we ship 100% of our items directly from our headquarters in Lemgo, Germany. We have much more control over production, and thus keep a firmer hand on quality. Additionally, all of our dental burs are manufactured right there in the factory. This allows us to confidently give testament to the years of research and development dedicated to every bur. Whereas, obtaining different parts from multiple factories makes quality control and consistency difficult, if not impossible, to keep track of. Don’t Ruin Your Handpieces Buying directly from us means we can guarantee they meet ISO 13485 standards and will not ruin your handpieces. Often the issue here is the result of small deformities and inconsistencies in the bur shafts that can be attributed to production in multiple different machines. You never know where exactly the issue has arisen, so resolving it efficiently is another problem altogether. Target the Source In the rare event that one of our burs arrives with a defect, we can determine the raw material used, and exactly which machine it came from. This means we are able to trace the issue and, more importantly, fix it. Finally, our company is family run, so we are very passionate about what we do. We stand behind the quality of our burs and believe in their contribution to any practice. Just take a look at our 30-day Komet Quality Satisfaction Guarantee. Sterile, unopened items can be returned for a full refund which is credited to your account within 30 days of the original sale. Click here to view Komet USA’s General Terms and Conditions of Sale for more information about our refund policy. * Re-posted from Komet USA Blog: http://bit.ly/2F7wMwo...

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Recent Conversations Around the FTC Complaint Against Benco, Henry Schein and Patterson

Posted by on February 19, 2018 in Dental Supply

There has been a lot of talk about the Federal Trade Commission’s recently filed complaint against Benco Dental Supply Company, Henry Schein, Inc. and Patterson Companies, Inc.  We want to make sure dentists know who their friends our.  Synergy is a an independent organization founded on the concept of helping to preserve  independent dental practitioners. Together with our vendor partners such as Darby Dental Supply, we work to provide discounts on dental supplies and services for individual dental practices. We work to keep you competitive with the DSO’s and corporate dental groups that are supported by the companies named in the complaint  by the FTC. To read more about the complaint, click here. To learn more about Synergy, well, you’ve already come to the right place. But here’s an article that gives you a bit more background onto who we are and why we started the company.  Happy reading!  ...

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Thanks, Dr. Ed Swift, for a Great CE Lecture

Posted by on January 30, 2018 in Dental Supply

Synergy launched 2018 by hosting its first ever continuing education lecture. Dr. Ed Swift of the UNC School of Dentistry did an amazing job – like we knew he would – updating our guests about things related to adhesive and restorative dentistry. We want to thank all of our sponsors – 3M Oral Care, Darby Dental Supply, Komet USA, Kettenbach LP, Cornerstone Dental Labs and Septodont – for supporting the event. Everyone who attended earned 3 CE credits. We look forward to the next one! Pictured are (L-R) Dr. Ed Swift and Dr. Mustafa Shah-Khan, Founder and CEO of Synergy Dental...

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Happy New Year – Here’s and Orthodontic Supplier for You

Posted by on March 28, 2018 in Dental Supply

We are thrilled to announce a partnership with OrthoExtent, an end-to-end orthodontic supply company. OrthoExtent was founded in 2012, by Dr. R. (Ron) Hessamfar DMD MS. After years of negotiation with orthodontic supply reps, and little to no transparency on product prices, Ron decided to start OrthoExtent. His goal was to promise customers the highest quality products with transparent pricing. As a doctor who uses and hand-picked OrthoExtent’s product line, he has one goal in mind, “Your Practice, Made Easier.” Synergy members will receive receive an exclusive discount of 15% off all of OrthoExtent products plus earn Rewards on every purchase! For more information, visit...

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Synergy Hosts First Annual Continuing Education Event

Posted by on November 8, 2017 in Dental Supply

Synergy, in its mission to help the independent dental practitioner, is hosting its first annual continuing education event. Dr. Ed Swift is the featured speaker.  The topic: Update on Adhesive and Restorative Dentistry.   The event is on Jan. 19, 2o18 in Charlotte, NC.  For more information about how to register, click here or email cbecker@thesynergydentalpartners.com. About Dr. Swift Dr. Ed Swift received his DMD degree from the Medical University of South Carolina and a master’s degree in Operative Dentistry from the University of Iowa. He is currently a professor in the Department of Operative Dentistry and the Associate Dean for Education and Chief Academic Officer at the University of North Carolina School of Dentistry, Chapel Hill, North Carolina. Dr. Swift is a member of various professional organizations and is a fellow of the American Academy of Esthetic Dentistry and the Academy of Dental Materials. He also has served on the Dentsply Corporate Education Advisory Board and the 3M Scientific Dentistry Board. Dr. Swift serves on the editorial boards of the Journal of Esthetic and Restorative Dentistry, Operative Dentistry, and American Journal of Dentistry and has published over 200 journal articles and is a co-editor of a leading dental textbook, Sturdevant’s Art and Science of Operative Dentistry. A special thanks to our sponsors: 3M Oral Care, Darby Dental Supply, Komet USA, Kettenbach, Cornerstone and...

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Dean Smith and Dentistry

Posted by on September 14, 2017 in Dental Supply

What do Dean Smith and Dentists have in common? Dr. Shah-Khan explored that topic in the September 2017 digital issue of Dental Economics. Click here to read...

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The Passionate Dentist

Posted by on June 8, 2017 in Dental Supply

Dr. B. from The Passionate Dentist really hit the nail on the head when he said that we’re out there to really help the dentist. Because we are! We started Synergy back in 2010 on the concept of leveraging the purchasing power of independent dental practices to negotiate discounts on supplies and products needed in the dental field. Synergy has used this purchasing power to negotiate contracts with suppliers throughout the dental industry. You can hear more in Episode 100 of The Passionate Dentist as Drs. Shah-Khan and Richard Offutt share their stories and tell Dr. B their goals as the founders of Synergy. Click here to...

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