A special thanks to our partner VivioSites for writing this fantastic blog post for us. Read on to learn more.
A Painless Guide to Dental Facebook Marketing
Dentists can no longer rely on word of mouth alone to attract new clients. You need to put your business in front of your patients. In 2018, they’re hanging out on Facebook. Click here to learn how to market to new dental patients on Facebook.
Americans now use their smartphones and tablets for 5 hours every day.
They’re not just making phone calls, checking the weather, and playing games. Over half of that time gets spent on messaging and, of course, social media applications.
The most popular social media platform in 2018 is by far Facebook. In fact, the Facebook mobile app gets over 164 million unique visits in the US each month, which is more than Twitter, Snapchat, and Reddit combined.
Looking to get the most out of social media for dentists? Read on to find out why dental Facebook marketing is a whole lot easier than pulling teeth.
Publishing Content on a Dentist Facebook Page
There are many benefits to dental social media marketing. These include more patients and improved brand recognition.
But you’ll have trouble getting anything out of it if you don’t know what you’re doing. Here’s how you can take advantage of everything Facebook marketing has to offer.
What Are Some Creative Facebook Post Ideas for Dentists?
For starters, you can present fun questions related to teeth and give readers two options. Tell them to like if they agree with option A or comment if they agree with option B.
Myth busting posts, inspirational quotes, and discount promotions are a few other ideas you can go with. But if you want to show off your human side, try giving people a live tour of your dental offices with Facebook Live.
What’s the Ideal Time to Post Content?
Research shows it’s between 1 PM and 3 PM on Thursdays and Fridays. But you’ll likely have to find out on your own by looking at when you see the most engagement and clicks on your content.
How Often Should You Make Posts?
The last thing you want to do is annoy people by posting too much promotional content on Facebook. Businesses that post 1 to 5 times each month get more clicks.
Dental Facebook Ads Done Right
When it comes to marketing your practice on social media, don’t stop at posting content on your dentist Facebook page. Facebook Ads is one of the most powerful advertising platforms on the internet.
But it can be intimidating at first glance. Let’s look at the steps for setting up an effective dental Facebook ad campaign.
Picking a Campaign Objective
Once you create a new campaign, Facebook allows you to choose from 3 primary objectives.
You can then get more specific. If your goal is to build up brand awareness, for example, you can select the option that reads “Reach people near your business.”
Determining Your Reach
Do you run a local family practice? If so, you want to choose a small radius and target men and women who are most likely to have kids.
Deciding on Ad Placement
Facebook gives you the option to let them determine what ad placements work best for you. But if you decide to edit the placements, you can choose what social media platforms and devices your ad campaign will run on.
If you don’t think you’ll have much success on Instagram, run it on Facebook only.
Does your site lack responsive web design? Check the advanced options and disable the ad on phones and tablets to avoid issues.
Choosing the Right Budget and Schedule
Set realistic goals for your Facebook ad campaign and start with a small daily budget.
Change the ad scheduling to ensure your ads aren’t running in the middle of the night. Most people won’t have any interest in clicking on a link from a dental office around that time of the day.
Crafting Your Ad
You can choose from a single picture, carousel, video, or slideshow. If you don’t have the equipment to film high-quality video, opting for a single picture ad is your best bet.
Adding your own image is preferable, as it lets you showcase more personality. But you can also choose from stock photos.
When designing your ad, go with a tone that’s similar to the one found on your website and Facebook page. Also, include a strong call-to-action, and reward the reader.
Monitoring Your Campaign
Keeping an eye on the performance of your campaign is critical if you want to avoid wasting money. Some key metrics to monitor are cost-to-acquire, impressions, and click-through rate.
Feel free to tweak your targeting over time. Try different call-to-actions, device types, ad placements, ad formats, and ad objectives to find out what works best for you.
Getting the Most out of Social Media for Dentists
Keep in mind that Facebook marketing is much less costly than traditional media marketing. Not to mention, Americans will soon spend more time on the internet than they do watching television.
The tips outlined above will greatly improve your chances of success on the platform.
Need more help with dental Facebook marketing? Want to boost your social media presence and get more referrals?
Our Partner, VivioSites, offers social media for dentists and discounts exclusive to Synergy members. Call them at (800) 227-2513 to learn more.